A STUDY ON GREEN MARKETING AND ITS CHALLENGES IN INDIA

Author Name : Dr. J. Senthil Velmurugan and K. Jayapriya
Volume : II, Issue :III,November - 2016
Published on : 2016-11-12 , By : IRJI Publication

Abstract :

Green marketing is the advertising of items that are ventured to be naturally desirable over others. In this manner green showcasing joins an expansive scope of exercises, including item adjustment, changes to the generation procedure and in addition altering publicizing. However characterizing green promoting is not a straightforward assignment where a few implications meet and repudiate each other; a case of this will be the presence of shifting social, natural and retail definitions connected to this term. Other comparative terms utilized are environmental marketing and ecological marketing.