“THE PRESENT PACKAGING PRACTICE OF SMALL SCALE INDUSTRIES IN GLOBALISATION INDIA – A STUDY OF SSIs IN MUMBAI”

Author Name : Dr. Keshav Namdevrao Ghorude and Nilesh Tukaram Naik
Volume : II, Issue :VI,February - 2017
Published on : 2017-02-28 , By : IRJI Publication

Abstract :

Globalisation is process to enter into huge potential market that means more scope to market the product and grab verity of buyers. In this article, an attempt made to examine existing practise of packaging by small scale industries which may be one of the key hurdle to increase their success ratio and meet international market requirement. Different dimensions of current practise and its long term impact on Small Scale industries have been identified. For analysing these issues questionnaire based survey methodology was used. Total 50 responses were received. On the basis of analysis of data, it is observed that Small scale industries are not paying attention on packaging aspect which is key factor to retain their brand in domestic as well as international marketing. To compete in international market small scale industries need to adopt latest and smart technology. Existing practise of small scale industries are not found satisfactory practises compare to international norms.