STUDY ON DEALERS PERCEPTION ABOUT BERGER SILK ILLUSIONS IN KOLKATA

Author Name : Varsha Bhargava and Dr. Supriyo Patra
Volume : I, Issue :X,June - 2016
Published on : 2016-06-04 , By : IRJI Publication

Abstract :

Silk Illusions is the most premium luxurious product manufactured by Berger and is targeted towards its high end customers. The project titled “A study on the dealer perception about Berger Silk Illusions in Kolkata” focuses on one of the major stakeholders of the company namely the dealers. The dealers are typically in contact with a large network of painters, contractors and customers and act as a focal point of information and resources. The study is aimed at understanding the perception of the dealers about Berger Silk Illusions in Kolkata. The main objective of the study is to analyse the satisfaction level of the dealers and through their reviews and opinions find the areas that require special attention from the company.